Reason Why YouTube Keywords Are Important?
Just like Google, when YouTube users search for videos, YouTube populates the search results based on a number of signals. Some of the most important ones are the video title, video description, video tags and the channel that publishes it.
Of course there are many other ranking signals including the quality of the video which YouTube infers from the click through rate, watch duration and engagement. But everything starts with the search term and how that term matches the text elements of the video.
If you're on the other end of the spectrum and you have thousands or even millions of subscribers, you will be less reliant on keywords however to grow your subscriber base - keywords still play the most important role.
So basically every YouTuber or YouTube marketer at every stage needs to carefully consider the keywords they want each video to rank for.
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BUT the majority of YouTube videos are not created this way. YouTube is halfway between a search engine and a social network so it's important to consider both aspects for each and every video.Just like Google, when YouTube users search for videos, YouTube populates the search results based on a number of signals. Some of the most important ones are the video title, video description, video tags and the channel that publishes it.
Of course there are many other ranking signals including the quality of the video which YouTube infers from the click through rate, watch duration and engagement. But everything starts with the search term and how that term matches the text elements of the video.
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are especially important to consider if you don't have many subscribers as you will be relying heavily on search behavior on YouTube itself or Google for users to find your content.If you're on the other end of the spectrum and you have thousands or even millions of subscribers, you will be less reliant on keywords however to grow your subscriber base - keywords still play the most important role.
So basically every YouTuber or YouTube marketer at every stage needs to carefully consider the keywords they want each video to rank for.
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