How To Improve YouTube SEO For Ranking High on Search?
There’s a fair bulk of actions you can take to fortify your channel’s SEO-ness. Here are ten tips:
1. Pick your keywords wisely.
SERPs are getting more competitive every month. New competitors, new products, new services—everyone is fighting for the top spots. So, finding ways to diversify yourself and your offering is crucial.
Do your keyword research, and unless you can compete with really competitive terms, pick keywords that can get you volume, but are less competitive.
2. Use keywords in your video title.
Understanding the search intent of your audience is the first step. We know that the most common types of search intent include informational, commercial, navigational, and transactional. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results.
3. Rename your video file.
This is a tiny fix, but your video file name should match the keywords. So, if your raw file is called ‘video-sequence-10.mp4’ or whatever, change it to ‘cooking-starfruit.mp4.’
4. Optimize your YouTube video description.
One of the most important ranking factors for YouTube SEO is making sure you have a solid, optimized video description. Whenever you change or update any YouTube video element—which includes video descriptions, subtitles and closed captions, and video thumbnails—YouTube will reevaluate the video.
5. Use video hashtags to drive YouTube search results.
Across social media, Your hashtags (#) are now used to help users find content that answers their questions across a range of platforms.
You can add hashtags to your YouTube video descriptions and titles to help viewers find your video when they search for a specific hashtag.
6. Select a video category.
If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories.
When uploading your video, it’s important you contextualize your video with categories so you will have a better chance of getting found by a user.
7. Customize your thumbnail image.
Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people’s attention when they look at YouTube search results.
A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking. Create something that grabs people’s attention and stands out from the crowd so that your video gets noticed.
There’s a fair bulk of actions you can take to fortify your channel’s SEO-ness. Here are ten tips:
1. Pick your keywords wisely.
SERPs are getting more competitive every month. New competitors, new products, new services—everyone is fighting for the top spots. So, finding ways to diversify yourself and your offering is crucial.
Do your keyword research, and unless you can compete with really competitive terms, pick keywords that can get you volume, but are less competitive.
2. Use keywords in your video title.
Understanding the search intent of your audience is the first step. We know that the most common types of search intent include informational, commercial, navigational, and transactional. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results.
3. Rename your video file.
This is a tiny fix, but your video file name should match the keywords. So, if your raw file is called ‘video-sequence-10.mp4’ or whatever, change it to ‘cooking-starfruit.mp4.’
4. Optimize your YouTube video description.
One of the most important ranking factors for YouTube SEO is making sure you have a solid, optimized video description. Whenever you change or update any YouTube video element—which includes video descriptions, subtitles and closed captions, and video thumbnails—YouTube will reevaluate the video.
5. Use video hashtags to drive YouTube search results.
Across social media, Your hashtags (#) are now used to help users find content that answers their questions across a range of platforms.
You can add hashtags to your YouTube video descriptions and titles to help viewers find your video when they search for a specific hashtag.
6. Select a video category.
If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories.
When uploading your video, it’s important you contextualize your video with categories so you will have a better chance of getting found by a user.
7. Customize your thumbnail image.
Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people’s attention when they look at YouTube search results.
A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking. Create something that grabs people’s attention and stands out from the crowd so that your video gets noticed.
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